Food Tasting and History of Simón Coll Chocolate - Madrid

Sol, Madrid, Madrid



History, culture & chocolate tasting.

Highlights

  • Discover the history and origins of chocolate in Spain
  • Enjoy a guided chocolate tasting
  • Learn about the culture of cocoa and Simón Coll Chocolate

Description

Cocoa plays a key role in the history of Spain. Take advantage of your time in the city and embark on an in-store exploration of the world of cocoa and chocolate, learning about interesting facts and our own history. When you arrive at our store, we'll welcome you with our classic food tasting of the original recipe for traditional hot chocolate with cinnamon, while, through an audiovisual presentation, we journey to the origins of cocoa to learn about its historical importance in Spain, one of the first European countries to receive this valuable ingredient from the Americas and to develop a true chocolate culture. We'll explore how chocolate went from being a drink exclusive to the nobility to becoming a tradition deeply rooted in our cuisine and our celebrations. We'll tell you all the fun facts and show you the essential item that was key to tasting chocolate in the 16th century and that we still use today. We'll then visit the plantations and learn about the harvesting, fermentation, and drying of cocoa at source until we reach the factory, where we'll start with the roasting process. Since 1840, at our Catalan chocolate house, we have been working according to a philosophy of end-to-end process control, making bean-to-bar chocolate, i.e., from the cocoa bean to the final bar. As we explore the Simón Coll universe, we'll enjoy a guided tasting of a diamond-shaped chocolate, a unique creation that combines flavor, aromas, and texture in a truly sensory experience. This personalized experience continues with a discovery of our other brand, Chocolate Amatller, one of the oldest brands in Europe, which has been in operation since 1797 and whose collections are still being made today in our factory. One of Chocolate Amatller's most distinctive features is its iconic designs inspired by Catalan Modernism. The brand collaborated with leading illustrators and artists of the time to create wrappers, posters, and trading cards that are now considered true works of art. These works reflect the aesthetic richness of the Modernisme movement, characterized by the elegance and beauty of its forms, inspiration drawn from nature, and meticulous attention to every detail. The iconic tins and wrappers of Chocolate Amatller revive this artistic legacy, turning each bar into a small tribute to Modernist Barcelona. Through its designs, the brand has succeeded in bringing together two great pleasures: the enjoyment of chocolate and the appreciation of art. This talk ends with a food tasting of a leaf-shaped Chocolate Amatller bonbon. Finally, the in-store experience culminates with further food tastings, where we invite you to discover not only the quality of our chocolates, but also the history, creativity, and cultural heritage behind each of our creations.

Includes

Explanations and audiovisual content about the history and culture of chocolate and Simón Coll Tasting of the original hot chocolate Commented tasting of a Simón Coll diamond chocolate Free access to the store with a tasting of the brand's iconic products

Easy cancellation

Cancel up to 24 hours in advance for a full refund

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