Gold Mile


The Salamanca district, specifically the area bounded by the cube formed by Serrano, Columela, Principe de Vergara, and Diego de León Streets, gather among their shop-windows the most luxurious and cutting-edge firms in the world.

Serrano and Ortega y Gasset Streets are the most exciting boulevards in terms of fashion in Madrid.

Serrano Street has not only the best fashion boutiques, but after its recent remodeling it also has extra-wide sidewalks to make your shopping experience even more comfortable.

A walk among these shop windows makes these two streets a luxury catwalk of temptation, avant-garde fashion, design, and glamour.

The Gold Mile is not only known for its luxury fashion firms, but also for the glitter of gems and precious stones that the world's best jewelers exhibit in their shop windows on Serrano Street.

The range of shops and boutiques in this area are complemented by several shopping centres and department stores featuring a number of important brands.

Spanish designers


If you are someone who prefers to explore the latest trends of Spanish designers, you can go to the stores that Angel Schlesser, Adolfo Dominguez, Amaya Arzuaga or Carolina Herrera have in Serrano.  Alma Aguilar or Felipe Varela are favorites of Princess Letizia, accessories are popular at Uterqüe, and hats from the Bimba and Lola shops can give you a personal touch to wear with what you have purchased at Zara.


Jewelry also dazzles in shop windows at Cartier, Bulgari, Tiffany, Carrera, Suarez, and Tous, and high-quality costume jewelry can be found at Folli Follie.